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1st Sample of the Genesi cap.
Hats are one of the most efficient clothing items to wear if one wants to express either an opinion, an emotion, their affiliation with a group, or to convey a clear message.
The name Genesi comes from the French word "Genese" which could mean the origin of something. Not only was the cap our introduction to the world, but it has also inspired a few other products we made after in terms of shape, materials ect..
For our first release as a brand, it was important to make customers feel like they were joining a community by repping our logo with multiple outfits. It also served as a good advertising item for us.
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