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Evolution of the Genesi Model
With time, our Genesi hat became a top seller for the brand. Consequently, we decided to focus on this product and keep improving it. From our reviews, we understood that people liked this hat firstly because of its boxy and clean-cut shape. Hence, for this model, we kept the shape the same but worked on offering different colorways and pushing the materials on the hat to be more premium.

Digital sketch of a brown version of the Genesi model done on Adobe Photoshop.


Production process at the factory.



Meshback and plastic strap --> Suede back and leather belt.
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